Lead Forensics

2020 Meeting and Incentive Trends We’re Seeing

December 2, 2019 Kevin Edmunds


Somehow, 2019 is almost over and our property teams are gearing up to welcome the 2020 incentive programs and business meetings that will come to our resorts on the eastern and western coasts of Mexico, in the Dominican Republic, and in Miami.

Here are a few things we’re hearing from our event clients, according to our salespeople who focus on the group-business segment. Hopefully you can use this information to benchmark your own meetings and incentives, and also use it to implement a new idea or two so that your event experiences are everything your attendees expect, and a little more.

– Even with eight years of good growth in the economy as a whole and in their specific businesses, most clients are still confident in the direction of the economy and are spending a bit more than last year on their incentive trips.

– Our clients are focused on health and wellness more than ever before. They are including at least a few healthy options at each of their meals and receptions, and they are incorporating wellness activities and workouts into their programs. The good news is that their attendees are responding favorably to these new elements.

– More of the companies we are in contact with are open to using all-inclusive properties, because they realize there is room for negotiation and customization of their programs even in a pay-one-price environment.

– Our clients appreciate that food and beverage options have really expanded in the past few years, such that the restaurants at a property are different from each other and allow planners to keep the group on property for almost the entire program but still give their attendees a unique experience at each meal.

As 2020 moves along, we’ll see how the economy changes and how meetings and incentives adapt their program elements and their budgets to those changes. I look forward to giving you more insights by the middle of the year, to help you plan your events in ways that exceed the goals and objectives that your executives have in mind.

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