Maximizing Incentive-Program ROI in Nuevo Vallarta, Mexico

June 1, 2017 Kevin V Edmunds


The good news in the meetings and incentives marketplace right now is that the majority of planners are

seeing at least a slight bump in their budget allocations for upcoming programs. According to Meeting

Professionals International’s 2017 spring outlook, 59 percent of responding planners said that they have

“favorable conditions”—in the form of more money to spend—as they coordinate their programs over

the next 12 to 18 months. Only 14 percent reported a decrease in their budgets, a low figure historically.

In the incentives market in particular, even a little more money can translate into a lot more impact on

program attendees—especially in destinations such as Nuevo Vallarta, Mexico, a luxury enclave just a

few miles north of Puerto Vallarta on the Pacific coast. Home of the Hard Rock Hotel Vallarta, a four-star

all-inclusive beachfront resort, Nuevo Vallarta offers pristine beachfront, scenic golf courses and

comfortable sailing and sportfishing charters. Meanwhile, the Hard Rock Hotel itself has not only the

coolest indoor spaces that a premier music-themed resort can provide, but also several outdoor spaces

that give attendees a panoramic sunset view over enormous Banderas Bay to go along with peaceful

Pacific breezes.

Just beyond this enclave, the greater Vallarta region offers many authentic activities and tours that can

make a lasting impression on incentive winners and their guests. For instance, groups can take an ATV

tour or zip-line adventure through the Sierra Madre jungle, or rent out part of a local water park with

twisting slides and sea lion shows, or take an unforgettable swim with dolphins. There are also arts-

district tours with unique items for purchase, and even a local food tour that brings participants to small

establishments that only the locals know about. During this tour, the guide and each establishment’s

chef educates the group on tequila, tacos and other local specialties so that folks go home with an

expanded palate, an understanding of how Vallarta’s cuisine is central to its culture, and a wonderful

group memory.

In short, groups that have a bit more to spend on off-site activities during an incentive program in Nuevo

Vallarta can gain much additional impact among attendees. Five-day, four-night incentive programs are

most popular at the Hard Rock Hotel Vallarta because of its central location—less than three hours by

air from Houston and Dallas, and two hours from Phoenix and LA.

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