Lead Forensics


April 1, 2019 Kevin Edmunds

Golf at Meetings & Incentives: It Works for Everyone

A pretty incredible thing is happening in professional golf right now. After more than five years of being mostly irrelevant because of significant lower-back problems, Tiger Woods is again one of the 20 best players in the world. The path he had to take to get there is truly amazing: Surgeons had to fuse two […]

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March 18, 2019 Kevin Edmunds

Younger Attendees Are Now Front and Center. Have You Adapted?

If you can believe this, Generation Z has entered the workforce. The year 1996 marked the start of Generation Z, so the oldest ones are now out of college and nearly a year into their roles as sales reps who are trying to exceed quota, or as non-sales employees who must continually learn on the […]

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March 4, 2019 Kevin Edmunds

With F&B Costs Rising, Consider the All-Inclusive Option

Recent data from travel/hospitality research firm STR shows that hotels in North America and the Caribbean are seeing solid growth in food and beverage revenue overall, and particularly among group customers. Total F&B revenue per occupied room grew by 2.7 percent in 2018, but the catering and banquets segment saw a 3.4 percent rise in […]

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February 19, 2019 Kevin Edmunds

Female Leaders – and Attendees – Are Making Their Mark on Meetings and Incentives

I just finished reading the lead article in the February issue of MeetingsNet, a digital magazine and website for planners of association and corporate events. The article notes that for the first time, every major association that serves the meeting and incentive industry is being led by a woman. MeetingsNet interviewed each woman about her […]

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February 1, 2019 Kevin Edmunds

Let’s Partner in the Effort to Create Fully Sustainable Events

2019 is shaping up to be the year when the meetings and events industry gets a firm handle on what it means to be fully sustainable. That’s because in January, the Events Industry Council (EIC), comprising more than 30 member organizations within the meetings and events business, unveiled four principles designed to guide and motivate […]

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January 14, 2019 Kevin Edmunds

Starting Off 2019 with Fresh Event Ideas

While I love attending the IMEX America Show in Las Vegas each October, it’s tough for me to find the time to get to other educational conferences aimed at meeting, convention, trade show, and incentive-program planners. However, some of my colleagues will attend various industry shows, and then I get to pick their brains about […]

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